Unconditional Positive Regard is a term used in psychology to describe an attitude of acceptance, warmth and caring towards another person without any judgment or conditions. It means seeing the other person as valuable and worthy regardless of their actions or behavior. This concept was first introduced by Carl Rogers who believed that it was essential for building trust and fostering personal growth in therapy sessions. The idea is to provide a safe space where individuals can express themselves freely without fear of judgment, criticism or rejection.